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Bitwise Studio
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Bitwise Studio

(Web)Case study

rysque

A Sri Lankan streetwear label that sells in small, numbered drops. The store had to feel as risky as the clothes.

Client
Rysque Clothing
Service
Web
Stack
WordPress, WooCommerce
Rysque cover
  • Fashion
  • E-commerce
  • Drops
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(01)

The challenge

Rysque doesn't restock. Every drop is a numbered run, and once a size is gone, it's gone. A standard shop template would have made it look like every other clothing brand.

Rysque — the challenge

(02)

The solution

A dark, editorial store with huge type and a "wear the risk" attitude everywhere. It even has a coin-flip game that unlocks 10% off. The drop story, the numbers and the shop all sit on one scroll.

Rysque — the solution

(03)

The result

A store that sells the vibe as hard as the clothes, and a brand that looks big from day one.