(Web)Case study

dandelion

Soft, romantic womenswear from Colombo, in an online store as pretty as the collections.

(01)

The challenge

Dandelion's collections are soft and dreamy. A generic shop theme would have flattened all of that.

(02)

A pastel, collection-led store: campaign heroes for each drop, shopping by silhouette, and quick size picking on every product.

(03)

A store that feels like the brand's lookbook and checks out like a proper shop.